CLEVELAND — The pandemic took a huge toll on the wedding industry — and it seems like so-called COVID brides can’t catch a break.
But Annie McGinty’s unique startup is finding success amid all the uncertainty. It’s called Ivory and Ash Bridal Styling Studio.
Annie started the business about six months before the pandemic began, never knowing then how much it would be needed now. She had dreamed of a brick-and-mortar boutique, but as a busy mom of three, she turned to this traveling concept instead.
The idea is as simple as the logistics are complicated.
Annie lets brides choose their favorite dresses from her website — she only carries gowns from independent designers, all women- and family-owned.
Sanitized and steamed before each trial, she packs up the chosen dresses, plus a few surprises, and brings them to people’s homes, along with veils, accessories, and of course, bubbly.
Turning their kitchens or living rooms into an intimate bridal boutique, with the closest of family and friends on hand to help.
“So there’s no rush, no sense of urgency and it’s a special emotional decision to buy your wedding dress,” Annie said. “Business has been good.”
“To have a day in your home where you feel safe and special, you can’t ask for anything more,” said Talia Schwarz. “Today was exactly what I needed,”
Bride-to-be-again Talia is picking out her second dress.
She and her husband got married on their original date in July 2020, an intimate backyard wedding.
Now, getting ready for what they hope will be their last wedding, full of family and friends — barring any more COVID curveballs, of course.
“It just made me feel like it was about me, which might seem a little spoiled to say, but as a COVID bride — you just have to take those little moments where you can get them,” Talia said.
Because these little moments are what make the best memories.
And if you’re wondering — Talia said “yes” to the dress!
(She told us since she’s already married, she doesn’t mind us showing her final pick!)
