When Cavs fans go the next home game, they will notice new features at Quicken Loans Arena.
The new home court is the latest strategy to modernize the team's brand ahead of the 2017-2018 season.
The light stain maple hardwood is framed with a bold black perimeter. The color black was officially introduced as a new and permanent color when the players wore their black-sleeved uniform during the 2016 NBA Finals.
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The lane is solid wine with bright gold accents.
At the court's focal point is the team's newly introduced global logo, "The Shield". It salutes the city's emergence and brand in the international market.
Cleveland's skyline isn't forgotten in the new design. A shaded silhouette of the skyline is placed front and center—representing the pride Clevelanders bring to every game, year-round.
At each baseline, "Cleveland Cavaliers" is displayed on both ends in wine and gold with sharp edges that are inspired by the sword.
Not be to be forgotten is the Cavs motto statement " All for One. One for All" located at the west sideline. Within the lettering of the phrase, it will include the name of all Wine and Gold United members.
Aside from the court design, the Cavs introduced along with a new uniform collection featuring the famed Nike Swoosh and Goodyear Wingfoot.
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— Cleveland Cavaliers (@cavs) September 7, 2017
